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Kendrick’s business partnerships

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Kendrick Lamar at at the 7107 International Music Festival
Credit: Jeoffrey Maitem/Getty Images

Kendrick Lamar took over the streets of West Hollywood earlier this year to give an impromptu concert to all his fans and also to launch his partnership with Reebok. Kendrick’s sneaker line has been doing very well and the rapper just recently released his “Bloods and Krypts” Reebok sneaker line in hopes to bring peace to the rival gangs.
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