5 Richest Hip Hop Artists: Here’s Why

Touring

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Jay Z Performs At The Staples Center
Kevin Winter/Getty Images

Jay Z was one of the first hip-hop artists to recognize that with record sales declining, touring is where the money is at. In addition, Hov’s deal with Live Nation is what funded his Roc Nation imprint. He also the face of Budweiser’s Made In America Festival.
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