Saigon Edit

9 Reasons Why Kendrick Lamar is the Robin Hood of Rap

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Hip Hop My Way

Kendrick Teams Up With Reebok to Keep Kids Off the Streets

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kendrick lamar reebok BACARDI Triangle – Day 3
Credit: Christopher Polk / Getty Images

“Reebok has a history of helping kids in the community realize their potential is limitless,” Lamar said in a press release after his deal was signed. “I saw what the brand was doing, and I wanted to be a part of it and make it even stronger. It’s as simple as that. Kids that listen to my music are looking for inspiration. It’s important that I continue that message in anything I represent.”

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