CLASSIC HIP HOP ADS: The Notorious B.I.G. x St. Ides Malt Liquor

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St. Ides gained prominence back in the late 80s/90’s through its celebrity endorsements by rap artists like Chuck D, Ice Cube, Snoop Dogg, and the late great Notorious B.I.G.

To date, and based on the brand’s popularity, rap artists that have mentioned St. Ides in their songs includes a who’s who list in hip hop: Ice Cube, 2Pac, Kool G Rap, Dr. Dre, Snoop Dogg, Warren G, Nate Dogg, Afroman, MC Eiht, Scarface, Wu-Tang Clan, Project Pat, King Tee, DJ Pooh, The Notorious B.I.G., Eric B & Rakim, EPMD, Method Man & Redman, Eazy E, Cypress Hill, RBL Posse, Luniz, Jarren Benton, Bone Thugs-N-Harmony, and the Geto Boys.

Not sure if you can still find St. Ides in local stores, but if you can grab a handful of them up, because — unlike other malt liquor beverages — St. Ides contains 8.2% alcohol by volume, which is stronger than many high-alcohol malt liquors.


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