Kendrick aims to unite Bloods and Crips with his Reebok Ventilator collab http://t.co/klHyw4Ae9d pic.twitter.com/lv44IVZJmA
— SneakerNews.com (@SneakerNews) July 8, 2015
With all the unjust and racial tension at an all time high right now in America, it only makes sense that Compton’s Kendrick Lamar steps up and tries to bring peace.
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As a part of Kendrick Lamar’s Reebok partnership, we get a glimpse of the lyrical rappers first shoe with the sportwear brand, the Ventilators. Using gang violence as inspiration, K.dot has created, we believe, a timeless sneaker!
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The sneakers are set against an off-white suede base with alternating blue and red accents on each shoe, referencing the most notable rival gangs, and each tongue tag is inscribed with “Neutral,” echoing a sentiment K.dot has been pushing strongly during his career.
Kendrick Lamar’s is looking to help unify gangs with new sneaker collaboration: http://t.co/pcgWn5PM3x via @LiveCivil pic.twitter.com/gKw5JHdmaR
— Karεn Ciѵil (@KarenCivil) July 8, 2015
Although the U.S. release has yet to be confirmed, the sneakers are scheduled for a French release on July 18th and will be priced at about $143.
“If Pirus and Crips all got along…” http://t.co/EO65NCWLwY pic.twitter.com/DBx7S5eqaj
— SoleCollector.com (@SoleCollector) July 8, 2015
Check out the promo video from when the partnership between Kendrick and Reebok was first announced:
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