Kendrick Lamar’s New Single Is The Official Anthem of the NBA

KENDRICK LAMAR 2014 iHeartRadio Music Awards – Show

Kevin Winter / Getty Images

Kendrick Lamar used to be jealous of hometown hero Arron Afflalo, but now he’s partnered with the NBA in a major way. K Dot’s latest single, i has been picked up as the league’s official anthem for the upcoming season. Check out the promotional video for the partnership here.

About The Author

Hip Hop My Way

HipHopMyWay has a pulse on all things Hip Hop, and is now committed to showcasing NEW unsigned/undiscovered talent. Our mission is to give the culture of Hip Hop a reliable platform and community. We are a digital community where you can discover talent and new music from Independent Artists, Producers, Songwriters & DJ's. Vote for your favorite performers and help them win opportunities. We provide resources and tips from top industry experts to help educate our members.