Sketchers Jumps Over The Jump Man With Customer Brand Loyalty

In a recent report by Brand Keys, a company that specializes in predicating and tracking consumer habits, they break down the 2015 Customer Loyalty Engagement Index for athletic footwear brands and, surprisingly, Skechers is ranked number 2!

1. Nike/New Balance
2. Skechers
3. Reebok
4. adidas
​5. Mizuno
6. Under Armour
8. Fila
9. Brooks

It’s no surprise that Nike is #1, but Sketchers at #2…before Adidas? Interesting! Could the self-proclaimed “King of The Youth” Ian Connor have something to do this???

What are your thoughts on the list?

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