THE POWER OF PERSUASION: HOW NIKE CONVINCED MICHAEL JORDAN TO BE THE FACE OF NIKE

Posted by Hip Hop My Way | Apr 13, 2015 | Lifestyle | 0 |

ESPN’s latest edition of Sole Man explains how Nike convinced a young Michael Jordan to become the face of the iconic Nike Air Jordan brand. The video chronicles how the godfather of sneakers Sonny Vaccaro and Nike executives chose a player to build the brand around in 1984. Check the full video out.

About The Author

Hip Hop My Way

HipHopMyWay has a pulse on all things Hip Hop, and is now committed to showcasing NEW unsigned/undiscovered talent. Our mission is to give the culture of Hip Hop a reliable platform and community. We are a digital community where you can discover talent and new music from Independent Artists, Producers, Songwriters & DJ's. Vote for your favorite performers and help them win opportunities. We provide resources and tips from top industry experts to help educate our members.