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THE POWER OF PERSUASION: HOW NIKE CONVINCED MICHAEL JORDAN TO BE THE FACE OF NIKE

Hip Hop My Way
Hip Hop My Way

ESPN’s latest edition of Sole Man explains how Nike convinced a young Michael Jordan to become the face of the iconic Nike Air Jordan brand. The video chronicles how the godfather of sneakers Sonny Vaccaro and Nike executives chose a player to build the brand around in 1984. Check the full video out.

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