Popular boot brand Timberland has cut ties with French clothing line A.P.C. after A.P.C. founder Jean Touitou tastelessly used the n-word at their Fall Menswear show in Paris this past week. During the show, Jean Touitou held up a sign that read, “Last N*ggas In Paris.” Throughout the show, Touitou also repeatedly used the n-word with an awkward response from the audience. Hip-Hop star Kanye West has collaborated with A.P.C. in the past and Touitou used this collaboration as an excuse to use the inappropriate word at his show. After hearing about his behavior, Timberland released the following statement:
“Yesterday we became aware of the offensive remarks made by Jean Touitou during his A.P.C. Fall Menswear show in Paris. We have chosen to immediately terminate our involvement with the A.P.C. brand, including the footwear collaboration we had planned for this fall.
Simply stated, this kind of language and approach is in complete contrast with our values. Timberland seeks to collaborate with designers and brands who are at the forefront of lifestyle trends; equally important, they must also share our values. We will not tolerate offensive language or racial slurs of any kind being associated with the Timberland brand.”
We’re sure Touitou will think twice now before using the n-word with such blatant disregard. Kanye West has yet to make a statement regarding this incident.
