Remembering The Forgotten Impact Of Nas’ ‘I Am…’ Album On Its 17th Anniversary

The album cover photoshoot disaster

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MTV’s “Life And Rhymes” With Nas
Credit: Paul Hawthorne/Getty Images

The album cover shows Nas’ face in the foreground, with the infamous photo of the Queensbridge projects behind him, following in the footsteps of his previous albums. The cover shows Nas wearing an Egyptian pharaoh mask, but it was actually a near-fatal situation. “The funny part was that the first attempt, Nas was getting asphyxiated. We almost killed Nas. We cleaned him up, and he was like, ‘Let’s do it again!’ […] Nas was a true sport,” photographer Danny Hastings previously said to MTV of the incident.

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