36 Best Hip Hop Concert Moments

Run DMC Lands Rap’s First Endorsement Deal (1986)

[above4]

run dmc my adidas in the air

Source: Twitter @ultrslife

When you think of hip-hop, chances are Run DMC pops into your head first. Famed for wearing classic shell toe adidas, back in 1986 during a concert at MSG, when the group performed “My adidas,” they asked the audience to put up their adidas in the air. Not knowing that an adidas executive was in the audience, the rap duo soon landed their first endorsement deal setting history for the rap industry.
[ad2]

About The Author

Hip Hop My Way

HipHopMyWay has a pulse on all things Hip Hop, and is now committed to showcasing NEW unsigned/undiscovered talent. Our mission is to give the culture of Hip Hop a reliable platform and community. We are a digital community where you can discover talent and new music from Independent Artists, Producers, Songwriters & DJ's. Vote for your favorite performers and help them win opportunities. We provide resources and tips from top industry experts to help educate our members.