Missing The Mark: When Brands Underestimate Hip Hop

Despite their sometimes lackluster inclusion at mainstream events, hip hop is arguably one of the most influential genres and cultures in the world. Even though mainstream may not want to always admit it, a lot of pop music and outside genres are very influenced by hip hop culture, or the artists who are setting the trends within it. Recently, Beyonce dropped a hip hop-infused track called “Formation,” and she showed a lot of love to Red Lobster with her now infamous lyric. What happened next with the brand itself was pretty much labeled as a fail by the Internet.


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Check out more on brands underestimating hip hop on the following pages.


About The Author

Hip Hop My Way

HipHopMyWay has a pulse on all things Hip Hop, and is now committed to showcasing NEW unsigned/undiscovered talent. Our mission is to give the culture of Hip Hop a reliable platform and community. We are a digital community where you can discover talent and new music from Independent Artists, Producers, Songwriters & DJ's. Vote for your favorite performers and help them win opportunities. We provide resources and tips from top industry experts to help educate our members.