Missing The Mark: When Brands Underestimate Hip Hop

Posted by Hip Hop My Way | Feb 12, 2016 | Gossip | 0 |

Are there some that can meet expectations?

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Credit: Jamie Squire/Getty Images

There has been a history of brands completely nailing it with their audience, and gaining a win from social media. Denny’s recently created the DJ Khaled special, which includes his typical Snapchat meal of egg whites and chicken sausage that everyone keeps talking about. IHOP also benefitted from when “on fleek” was the biggest piece of lingo to use, telling us that their pancakes were “on fleek.” Even T-Mobile gained a win this past Suer Bowl, as they included Drake’s “Hotline Bling” music video, as well as the rapper’s hilarious sarcasm. Be sure to SHARE this with your friends.

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Hip Hop My Way

HipHopMyWay has a pulse on all things Hip Hop, and is now committed to showcasing NEW unsigned/undiscovered talent. Our mission is to give the culture of Hip Hop a reliable platform and community. We are a digital community where you can discover talent and new music from Independent Artists, Producers, Songwriters & DJ's. Vote for your favorite performers and help them win opportunities. We provide resources and tips from top industry experts to help educate our members.