Missing The Mark: When Brands Underestimate Hip Hop

A history of brands failing hip hop


Gabrielle’s Angel Foundation Hosts Angel Ball 2014 – Inside

Credit: Jamie McCarthy/ Getty Images

This isn’t the first time that a brand has been lackluster in their attempts to connect with hip hop. Years ago, Alicia Keys had a creative deal with Blackberry, and while she tweeted out about how much she loved her Blackberry, it was soon discovered that she had done so from her very own iPhone. Lamborghini also missed the mark, as Kanye crafted a whole song with G.O.O.D. Music praising their Murcielago vehicle. The company could have easily used their social platform to tweet out “swerve” to grow their audience, as the cars as not easily affordable by most of us.


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Hip Hop My Way

HipHopMyWay has a pulse on all things Hip Hop, and is now committed to showcasing NEW unsigned/undiscovered talent. Our mission is to give the culture of Hip Hop a reliable platform and community. We are a digital community where you can discover talent and new music from Independent Artists, Producers, Songwriters & DJ's. Vote for your favorite performers and help them win opportunities. We provide resources and tips from top industry experts to help educate our members.