A history of brands failing hip hop
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Credit: Jamie McCarthy/ Getty Images
This isn’t the first time that a brand has been lackluster in their attempts to connect with hip hop. Years ago, Alicia Keys had a creative deal with Blackberry, and while she tweeted out about how much she loved her Blackberry, it was soon discovered that she had done so from her very own iPhone. Lamborghini also missed the mark, as Kanye crafted a whole song with G.O.O.D. Music praising their Murcielago vehicle. The company could have easily used their social platform to tweet out “swerve” to grow their audience, as the cars as not easily affordable by most of us.
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