So how can rappers respond and still rake in revenue with such a rapid decline in digital downloads? Let’s take a look at Rick Ross. All jokes aside, the pear eating slimmed down Maybach Music Group head-honcho is a marathon runner. He consistently drops an album every year, and though the project’s first week sales are never anywhere near Gold, he always ends up platinum. Look for Hood Billionaire, another solid cinematic relase, to follow the same trend despite the LP lacking radio-dominating singles. With that said, why do fans buy into Rozay’s his albums?
Other rappers should take a page out of his creative content packaging. Whether it’s coming through with dope music videos, artistic album promotional visuals, or creative cover art — Rozay always comes correct.
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