Murder Was The Case: Is Streaming Killing The Rap Music Industry?

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Where does hip-hop fall in this discussion? Atlanta OGs turned collaborators T.I. and Young Jeezy both dropped solid solo LPs in 2014 and neither went platinum. The same can be said for Iggy Azalea, who still hasn’t eclipsed the one million plateau, despite a “Fancy” record breaking single. With hip-hop heavyweights Rick Ross, Eminem, Lil Wayne, Nicki Minaj, J. Cole and possibly Kendrick Lamar dropping albums in 2014 — we should see a sales reach a seven digit figure soon.

But if not, is streaming really the problem? Or are we, the growing and evolving consumers the problem? As millennials, we’re accustomed to instant gratification. We’ve grown up alongside technology and social media — everything is viral. Shelf life lasts for three days and most, and it’s not that we don’t appreciate art’s beauty. Boredom goes from 0-100 real quick since we’re so used to new shit surfacing by the second.


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Hip Hop My Way

HipHopMyWay has a pulse on all things Hip Hop, and is now committed to showcasing NEW unsigned/undiscovered talent. Our mission is to give the culture of Hip Hop a reliable platform and community. We are a digital community where you can discover talent and new music from Independent Artists, Producers, Songwriters & DJ's. Vote for your favorite performers and help them win opportunities. We provide resources and tips from top industry experts to help educate our members.