Rick Ross has grown alongside the evolving and technology advanced market. As fans, we get easily access music via paid steaming subscriptions or illegal music pirating. Give us more than only music and we’ll buy in. Make sure your merchandise is dope for us wear as an Instagram #OOTD post; make sure your tours are so memorable we never erase the footage despite our iPhones needing space for the next iOS update. Rappers don’t get enough credit for their creativity outside of bars and hooks — don’t fall into that stereotype by not being able to evolve alongside your fan base.
Murder was the case they gave streaming. At first, Snoop Dogg looked destined for jail-time back in 1996 and after the facts surfaced the rapper was rightfully acquitted. Let’s do the same for Soundcloud, Spotify, and streaming as a whole.
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