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In release and promotion of Beats By Dre‘s newest headphones, the Apple owned electronics company enlisted LeBron James for the launch of its newest headphones, Powerbeats2. The 2 and a half minute commercial, “Re-Established” is and emotional and an aspirational video of King James returning to his hometown of Akron, Ohio, training at the LeBron James Arena at Akron’s St. Vincent-St.Mary High School.
