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2014 has been a horrible year for hip-hop album sales, so when J. Cole announced he was dropping an album on such short notice and without any radio singles — many deemed the rapper crazy. If history repeats itself, if there’s any MC who could find a way to succeed despite the downward spiral in record sales, it’s the humbled Born Sinner who pushed up his last album to compete with and eventually outsell Kanye West’s self-proclamation: Yeezus.
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