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Hip Hop’s True Renaissance Man: A Retrospective of the Career of Sean “Puffy” Combs

Hip Hop My Way
Hip Hop My Way

To get his Bad Boy record label off the ground, Puffy, being the marketing genius that he is, took the names of his two main artists Craig Mack and The Notorious B.I.G. and came up with the “B.I.G. Mack” marketing campaign similar to the popular cheeseburger at Mickey D’s restaurants worldwide.

[mobilead]The BIG:Mac Campaign screenshot

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Hip Hop My Way
Hip Hop My Way
HipHopMyWay has a pulse on all things Hip Hop, and is now committed to showcasing NEW unsigned/undiscovered talent. Our mission is to give the culture of Hip Hop a reliable platform and community. We are a digital community where you can discover talent and new music from Independent Artists, Producers, Songwriters & DJ's. Vote for your favorite performers and help them win opportunities. We provide resources and tips from top industry experts to help educate our members.