12 Richest Hip-Hop Artists: Here’s Why

Ciroc Vodka, DeLeon Tequila, Aquahydrate

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CIROC’s “Step Into The Circle” Launch Hosted By Sean Diddy Combs In Times Square, New York City

Michael N. Todaro/Getty Images

A bulk of Diddy’s fortune comes from his agreement with Diageo’s Ciroc vodka. In addition, Combs also now owns DeLeon tequila. Diddy and Mark Wahlberg are the faces of Aquahydrate, a water company that is ‘supercharged alkaline water enhanced with electrolytes.’ Also many of Puffy’s friends in the music industry have helped him promote the Ciroq brand to make it one of the most popular vodkas on the market. These artists include Rick Ross, French Montana, Meek Mill and many others.
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