There is a great deal of freedom in a mixtape, the artist does not have to have a label and they can create their art how they want. Sometimes rappers go from making a mixtape on spec for their own artistic release and the mixtape has such a demand that they can ride the fame to the top of the game.
J. Cole
Jay-Z noticed and signed J. Cole after his mixtape in 2007. He has grown in fame ever since.
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