Nipsey Hussle speaks out about hearing that he influenced the Wu-Tang Clan’s marketing and selling for their forthcoming album The Wu – Once Upon A Time In Shaolin.
“RZA’s a legend,” Hussle says in an interview with Los Angeles radio station Power 106’s Rikki Martinez while backstage at Powerhouse. “Wu-Tang is a legendary brand. When I seen that, I was like ‘Wow.’ They brand is global. They know their value…It’s a new age we living in. People gotta make creative moves like that.”
In an article by Forbes, Hussle’s mixtape, Crenshaw is referenced, “After watching Jay Z debut his album in partnership with Samsung last summer—and buy 100 copies of Nipsey Hussle’s $100 mixtape [Crenshaw]—Cilvaringz and his Wu-Tang compatriots had something resembling proof of concept for Once Upon A Time In Shaolin,” the article said.
It’s been reported that in a very smart marketing move, Hussle made $100,000 off his mixtape by selling limited amount of copies for $100 each.